Legal

Privacy Policy

Last updated: 11 April 2026  ·  tonyoneill.com/privacy-policy

Plain English first: This website collects minimal data. If you fill in a contact form or subscribe to GreenThumb Digest, Tony receives your name and email address to respond to you. That is the core of it. The full legal detail is below.

1. Who we are

This website is operated by Tony O'Neill, trading as Simplify Gardening, based in South Wales, United Kingdom. References to "we", "us", or "our" in this policy refer to Tony O'Neill personally. For the purposes of UK GDPR, Tony O'Neill is the data controller for data collected through tonyoneill.com.

For GrowTrack Systems Ltd data and privacy matters relating to the GrowTrack platform, please refer to the privacy policy at usegrowtrack.com. GrowTrack billing and account data is handled entirely by GrowTrack Systems Ltd and not by tonyoneill.com.

2. What data we collect and why

Contact form submissions

When you submit the contact form at tonyoneill.com/contact, we collect your first name, last name, email address, and the content of your message. We also collect any optional information you provide, including your organisation name and deadline if relevant.

We use this information solely to respond to your enquiry. We do not add you to any mailing list on the basis of a contact form submission without your explicit consent.

GreenThumb Digest newsletter

When you subscribe to the GreenThumb Digest email newsletter, we collect your first name and email address. We use this information to send you the weekly newsletter and occasional related updates about Tony O'Neill's content, books, and platforms.

You can unsubscribe at any time using the link included in every email. On unsubscribing, your data will be removed from the mailing list within 10 business days.

Analytics

This website may use analytics software to understand how visitors use the site, including which pages are visited and how long visitors spend on them. This data is collected in aggregated form and is not linked to any identifiable individual. If analytics cookies are used, you will be asked for consent before they are set. See the Cookie Policy for full details.

Server logs

Our web hosting provider automatically collects standard server log information including IP addresses, browser type, referring pages, and pages visited. This information is used for security and performance purposes and is not used to identify individual visitors.

Under UK GDPR, we process personal data on the following legal bases:

4. How long we keep your data

5. Who we share data with

We do not sell, rent, or trade your personal data to any third party.

We may share data with the following categories of third party service providers, solely for the purpose of operating this website:

All third party providers are required to handle data in accordance with UK GDPR and are not permitted to use your data for their own purposes.

We may disclose personal data if required to do so by law or by a regulatory authority.

6. Your rights under UK GDPR

You have the following rights regarding your personal data:

To exercise any of these rights, please contact us using the form at tonyoneill.com/contact. We will respond within 30 days.

If you believe your data protection rights have been violated, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

7. Cookies

This website uses cookies. For full details of what cookies are used and how to manage them, please see our Cookie Policy.

8. Children

This website is not directed at children under the age of 13. We do not knowingly collect personal data from children under 13. If you believe a child under 13 has provided us with personal data, please contact us and we will delete it promptly.

9. Changes to this policy

We may update this Privacy Policy from time to time. The date at the top of this page shows when it was last updated. Continued use of the website after any changes constitutes acceptance of the updated policy.

10. Contact

For any privacy-related questions or to exercise your data rights, please contact us via the form at tonyoneill.com/contact or visit the About page for further details about who we are.